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Introduction to International Business

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Aleksandra Shcherbakova

Master of Management

“I have met some truly impressive talents and kind personalities among our lecturers."

Angelica Balajadia

Master of Management

“I have found my people here, I have networked here. I am open to doors opening and so many doors are opening already."

Wiranpatchara (Sandy) Wongchanapai

Master of International Business

"Whilst studying at ICMS, I was able to have a strong work/study life balance".

Cameron Colvin

Bachelor of Business (Marketing)

"My work experience boosted my confidence and allowed me to apply theoretical knowledge in practical settings."

Taylor McLeod

Bachelor of Business (Sports Management)

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Julie Williams

Bachelor of Business (Fashion and Global Brand Management)

"I chose ICMS because they have provided me with the opportunity to kickstart my career through their many industry partners".

Keegan Du Preez

Bachelor of Business Management (Accounting)

"ICMS is realistic. They understand the realistic expectations of various markets. It’s not just textbook knowledge, especially compared to every other competitor".

Michaela Mayes

Bachelor of Business (Marketing)

"ICMS' Work Integrated Learning gave me the ability to gain real life experience before I even graduated".

Alana Williams

Bachelor of Business (Accounting)

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Juliette Wilson

Bachelor of Business (Marketing)

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Calum McKnight

Bachelor of Business (Marketing)

“Very quickly, ICMS gave me a circle of friends who are pretty driven – but who also like to have fun – and when I see where they are now it’s pretty exciting and it drives me further.”

Ewan Metcalfe

Bachelor of Business (Sports Management)

"Through being at this college and the geographical location, it always reminded me to stay grounded, keep working hard to further improve my life and stay happy".

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Subject Code:

GBM100

Subject Aim:

The aim of this subject is to help students gain knowledge in the field of International Business and develop critical thinking, analysis and decision-making skills in issues relating to the global business environment.

Learning Outcomes:

  • Explain the fundamentals of International Business and its key concepts.
  • Identify IB principles and theories and how they apply in real-world scenarios.
  • Identify the role of formal and informal institutional environments that exists across countries and how they govern individual and firm behaviour.
  • Analyse the impact of Multinational Firms (MNCs) on International Business practice and opportunities.
  • Articulate awareness of the global business environment (especially, the Emerging markets) and develop IB strategy at country and industry-level and communicate them to a range of stakeholders.
  • Ability to work individually as well as in a team environment.

Student Assessment:

Exams will take place in weeks 12 & 13. Please refer to the official Exam Timetable for further information.

Students must show and reflect positive behaviour whilst maintaining steady progress in compliance with the ICMS workload expectations and submit their work on time. It is the student’s responsibility to weekly login to ‘Moodle’ and check for updated lectures and tutorials as they will be modified periodically.

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