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Strategic Intelligence (Pg)

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Subject Code:

TOU310

Subject Aim:

This subject sets the goal of mastering the students’ knowledge and understanding of various methods to recognise synergies among component pieces of strategic intelligence. By combining the training in theoretical concepts and their practical implementation studies, this subject will demonstrate how business executives can best use internal and external information toward making better decisions.

Students will study the separate branches of Strategic Intelligence, i.e. Knowledge Management (KM), Business Intelligence (BI), Competitive Intelligence (CI), and Artificial Intelligence (AI), and practice their acquired knowledge through the case studies written by recognised business experts at Motorola, AARP, Northrop Grumman and other market leaders.

Learning Outcomes:

  • Enhance cognitive, technical and creative skills that help generating and evaluating complex ideas and concepts at an abstract level.
  • Identify key information required for strategic decision-making and understand the various possible means through which this information can be obtained.
  • Develop the knowledge and skills of high order for differentiating, organising and attributing strategic intelligence to management-related contexts.
  • Investigate, interpret, and synthesise complex information, problems, concepts and theories relevant to the separate branches of Strategic Intelligence.
  • Assess business risks and strategies from the standpoint of growth, market share, positioning and profitability. Use this information as the basis for strategic business recommendations delivered orally or in writing.
  • Propose a process by which organisations can develop strategic initiatives and sustainable competitive advantages. Prepare a Research Report that utilises the use of research methodology, thinking models, and development of commercially viable recommendations.

Student Assessment:

Exams will take place in weeks 15 & 16. Please refer to the official Exam Timetable for further information.

For detailed information regarding the assessment criteria and requirements set for Group Oral Presentations and Individual Reports, see the MGT805 Moodle site (Week 0 Assessment Documents).

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