Bachelor of Business (International Tourism)

A Bachelor of Business (International Tourism) will position you to launch a first-class, jet-setting career in a global industry.

A career in international tourism can be as exotic and colourful as its destinations. Channel your adventurous spirit, business acumen and lust for travel into a rewarding career.

Whether for pleasure or business, tourism professionals are responsible for promoting dream destinations, devising profitable visitor campaigns, and arranging entertaining tours and holidays in destinations far and wide.

The ICMS Bachelor of Business (International Tourism) will equip you with the skills needed for a successful career this growing and dynamic business sector.

Every organisation in the tourism industry requires professionals with skills to attract, accommodate and entertain tourists with the aim of increasing revenue. This course aims to skill you in all areas of tourism business operations – identifying challenges and assessing solutions.

The Bachelor of Business (International Tourism) offers:

26-subjects in total

• 12 core business subjects
• 6 specialisation subjects
• 6 elective subjects
• 2 WIL (Work Integrated Learning) subjects

Subjects focus on core business skills with the addition of specialised international tourism subjects. Business subjects include sales and marketing; agile leadership, collaboration and managing people; strategic planning and innovative problem solving; and financial literacy. In your tourism subjects you will be exposed to the latest in tourism technology, trends and tour design. You’ll also learn about airline management and how sustainability and ethical issues impact on profitability .

International tourism and business subjects are supplemented by elective subjects, such as Cruise Management or Innovative Disruption. Your choices could include electives in a range of business areas such as marketing, event management, entrepreneurship, hospitality management and sports management. This allows you to enhance your International Tourism degree with subjects that reflect your interests and ambitions.

At ICMS we believe that the best learning experience combines practical and ‘real world’ experience with a strong academic foundation. Work Integrated Learning (WIL) subjects are built into your degree, meaning you graduate with more than a degree – you’ll graduate with real world experience – and will have gained invaluable industry connections.

We have an impressive network of industry partners. These leading companies provide our ICMS community with invaluable industry insight and experience. When it is time to embark on your industry training, we work closely with them to find a suitable placement that is the best fit for your skills, interests and professional goals. Your industry training could take you to a major city, regional area or regional area in Australia. You could even take up a position in an international city. It is all part of finding the best placement for you. Not only is this an invaluable experience, it is also a chance to grow your professional network. For many of our graduates this experience introduces them to their future employers.

The Bachelor of Business (International Tourism) is career-focused, and aims to develop contemporary knowledge and skills needed for success. This means:

• Real-world assessments: No exams
• Strong industry relationships
• Developing 21st century skills, such as digital literacy
• Everybody gets to complete a work placement in a business that aligns to their preferred industry
• Access to personal study assistance and wellness support
• An emphasis on professionalism which includes: business cards, interview preparation, wearing ‘business attire’ in class, setting up LinkedIn profiles, access to the Career Hub, mentoring from high achieving students and alumni, working with your Work Integrated Facilitator on your CV

In your final year of the Bachelor of Business (International Tourism), you will have the opportunity to participate in a ‘capstone’ subject, which allows you to choose a special area of focus within events, as a major project to test your abilities in addressing contemporary issues or problems in your area of interest.

Upon successful completion of the ICMS Bachelor of Business (International Tourism) you will able to:

• Develop, integrate and evaluate broad business technical and theoretical knowledge of the tourism industry.
• Conduct qualitative and/or quantitative applied research, analyse and apply findings to tourism business practice.
• Analyse data, create and communicate solutions to complex and unpredictable challenges within the tourism industry.
• Integrate ethical and sustainable solutions into global tourism business practices.
• Recognise and analyse tourism business operations and challenges, and identify and assess solutions.
• Evaluate the most appropriate skills and technologies for the different challenges presented within tourism business contexts.
• Communicate effectively in diverse tourism contexts and across cultures.
• Adapt business and specialist tourism knowledge to provide effective responses to complex tourism business contexts.
• Critically examine team dynamics and effectively apply business management principles and motivational factors to diverse tourism team environments.
• Reflect on performance and evaluate feedback to design a pathway towards continual learning opportunities and self-improvement in tourism business practices.
• Manage and self-direct work and learning within the professional business environment.