Bachelor of Business (Marketing)

Marketing is a fast-paced and fluid industry, demanding the best of your business creativity when representing brands and influencing consumer behaviour. The Bachelor of Business (Marketing) is designed to equip you with the knowledge and acumen you need for a successful marketing career in any industry of this diverse and dynamic business sector.

Every organisation in every industry requires marketing management professionals with skills to build strong brands, launch new products, optimise operations and maximise a company’s potential for profit. This is an ideal career for those who seek to understand how to attract, engage and retain customers. Good marketers are story-tellers who can create a narrative for their target market, helping them to connect with a brand on a personal level.

The Bachelor of Business (Marketing) offers:

26-subjects in total

• 12 core business subjects
• 6 specialisation subjects
• 6 elective subjects
• 2 WIL (Work Integrated Learning) subjects

The ICMS Bachelor of Business (Marketing) is designed to position you for business success in any industry, with a focus on future-proofing you for adaptability in a rapidly changing world. This degree is underpinned by business subjects, together with specialised marketing subjects.

Marketing and business subjects are supplemented by elective subjects from a range of business areas. Your choices include electives in entrepreneurship, event management, international tourism, hospitality management and sports management. This allows you to enhance your business marketing degree with subjects that reflect your interests and ambitions.

At ICMS we believe that the best learning experience combines practical and ‘real world’ experience with a strong academic foundation. Work Integrated Learning (WIL) subjects are built into your degree, meaning you graduate with more than a degree – you’ll graduate with real world experience – and will have gained invaluable industry connections.

We have an impressive network of industry partners. These leading companies provide our ICMS community with invaluable industry insight and experience. When it is time to embark on your industry training, we work closely with them to find a suitable placement that is the best fit for your skills, interests and professional goals. Your industry training could take you to a major city, regional area or regional area in Australia. You could even take up a position in an international city. It is all part of finding the best placement for you. Not only is this an invaluable experience, it is also a chance to grow your professional network. For many of our graduates this experience introduces them to their future employers.

The Bachelor of Business (Marketing) is career-focused, and aims to develop contemporary knowledge and skills needed for success. This means:

• Real-world assessments: No exams
• Strong industry relationships
• Developing 21st century skills, such as digital literacy
• Everybody gets to complete a work placement in a business that aligns to their preferred industry
• Access to personal study assistance and wellness support
• An emphasis on professionalism which includes: business cards, interview preparation, wearing ‘business attire’ in class, setting up LinkedIn profiles, access to the Career Hub, mentoring from high achieving students and alumni, working with your Work Integrated Facilitator on your CV

In your final year of the Bachelor of Business (Marketing), you will have the opportunity to participate in a ‘capstone’ subject. The capstone subject is a keystone subject which incorporates achievement of the overall course learning outcomes.

Marketers are creative business professionals; they create a buzz and add value to any company of which they are a part. Harness your drive and use your business savvy to lead the conversation on a global or local level.

Upon successful completion of the ICMS Bachelor of Business (Marketing) you will able to:

• Develop, integrate and evaluate broad marketing business theoretical and technical knowledge.
• Conduct qualitative and/or quantitative applied research, analyse and apply findings to marketing practice.
• Analyse, create and communicate solutions to complex and unpredictable marketing challenges.
• Integrate ethical and sustainable solutions into global business practices.
• Recognise and analyse marketing operations and challenges and identify and assess marketing solutions.
• Evaluate the most appropriate skills and technologies for the different challenges presented in marketing contexts.
• Communicate effectively in diverse marketing contexts and across cultures.
• Adapt business and specialist knowledge to provide effective responses to complex marketing contexts.
• Critically examine team dynamics and effectively apply business management principles and motivational factors to diverse marketing team environments.
• Reflect on performance and evaluate feedback to design a pathway towards continual learning opportunities and self-improvement in marketing business practices.
• Manage and self-direct work and learning within the professional business environment.