Event Operations And Quality Management (PG)
Testimonials
Aleksandra Shcherbakova
Master of Management
“I have met some truly impressive talents and kind personalities among our lecturers."
Angelica Balajadia
Master of Management
“I have found my people here, I have networked here. I am open to doors opening and so many doors are opening already."
Wiranpatchara (Sandy) Wongchanapai
Master of International Business
"Whilst studying at ICMS, I was able to have a strong work/study life balance".
Cameron Colvin
Bachelor of Business (Marketing)
"My work experience boosted my confidence and allowed me to apply theoretical knowledge in practical settings."
Taylor McLeod
Bachelor of Business (Sports Management)
“The small, intimate environment in my lectures makes me feel like I am being heard and that I am getting the most out of my studies."
Julie Williams
Bachelor of Business (Fashion and Global Brand Management)
"I chose ICMS because they have provided me with the opportunity to kickstart my career through their many industry partners".
Keegan Du Preez
Bachelor of Business Management (Accounting)
"ICMS is realistic. They understand the realistic expectations of various markets. It’s not just textbook knowledge, especially compared to every other competitor".
Michaela Mayes
Bachelor of Business (Marketing)
"ICMS' Work Integrated Learning gave me the ability to gain real life experience before I even graduated".
Alana Williams
Bachelor of Business (Accounting)
“I worked full time whilst studying, with ICMS allowing for such a great work to study ratio and balance, where I was flexibly allowed to do both.”
Juliette Wilson
Bachelor of Business (Marketing)
"I think the biggest thing is that you get a personalised experience, and you’ll be treated like a person, not a number".
Calum McKnight
Bachelor of Business (Marketing)
“Very quickly, ICMS gave me a circle of friends who are pretty driven – but who also like to have fun – and when I see where they are now it’s pretty exciting and it drives me further.”
Ewan Metcalfe
Bachelor of Business (Sports Management)
"Through being at this college and the geographical location, it always reminded me to stay grounded, keep working hard to further improve my life and stay happy".
This subject is available under ICMS postgraduate degrees, please click the button below to find a postgraduate course for you.
Subject Code:
EVT806
Subject Aim:
Event operations are complex and temporary. It supports the delivery of the attendee experience and the expectations of the stakeholders. While much of the operations are invisible to the attendee and are called ‘back of house’ they are pivotal to the success of the event. Often, they are only seen when there is a problem. Hence risk management and operations go hand in hand. The venue may provide many of the functions such as the utilities, catering, seating, staging, and security. However, many event organisers will have to bring all these functions onto a site. Logistics management is therefore vital to an event’s success.
The logistic system comprises the procurement, transport, setup and storage of the elements of operations such as the stage, kitchen, generators, lighting, sound systems as well as the ticketing or invitation system, volunteers and paid staff on the day of the event. The communication system and information flow are central to event operations. This includes the signage, mobile systems onsite and internet/ wifi. Hence the operations will interface with the marketing and promotion of the event and its evaluation. For many events the operations are temporary and therefore the time to fix any problems is limited. This means that it must be set up correctly at the beginning and have constant maintenance to ensure it is all working. Operations are subject to quality control and support the experience of the event by all the stakeholders.
Learning Outcomes:
a) Analyse the various levels of operations and how they contribute to the audience experience.
b) Apply quality standards to the operations of an event.
c) Develop an event site plan.
d) Prepare a comprehensive event operations and logistics manual for an event.
e) Apply theoretical frameworks to operational and logistical elements of an event.
f) Plan the set up and breakdown for an event’s onsite operations.
Assessment information:
Learning outcomes for this subject are assessed using a range of assessment tasks as described in the table below.
| No | Type | Weighting | Learning Outcomes |
| 1 | Essay on Operations Theory | 25% | a, b & e |
| 2 | Event Operations and Logistics | 50% | a, b, c, d, e & f |
| 3 | Event evaluation plan and presentation | 25% | a, b, d, e & f |