Graduate Certificate of Business (Media and Marketing)

This course is no longer open for enrolments.

January 2024

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All business aspects of the global media and marketing industry require management professionals, with skills to optimise operations in today’s digital age with an increasingly complex globalised context.

The Graduate Certificate of Business (Media and Marketing) is designed to position graduates for success as professional marketing and media related business managers in a range of industries.

This postgraduate course has been designed as a stand-alone qualification or a pathway into any of the ICMS Masters courses.

The Graduate Certificate of Business (Media and Marketing) focuses on developing your advanced conceptual, transferable and professional attributes through a program of student-centred learning.

You will study advanced conceptual and theoretical frameworks for analysing businesses – which will equip you for an immediate contribution in the competitive global business environments of marketing and media.

If you are already working, this course will enable you to up-skill, as well as providing tangible recognition of your enhanced workplace skills.

Students of the Graduate Certificate of Business (Media and Marketing) are required to undertake two business specific subjects, one media specific subject and one marketing specific subject, with a focus on the economics of media management and marketing.

Upon completion of the Graduate Certificate of Business (Media and Marketing), students may be eligible to enter (articulate) into the second trimester of an ICMS master’s degree.

For entry into the Master of Business Administration, Master of Business Administration (Business Analytics), Master of Business Administration (Innovation and Entrepreneurship) and Master of Business Administration (Digital Transformation), work experience is also required.

If you are aiming to articulate into a Master’s degree after successful completion of your Graduate Certificate you should check the relevant Master’s degree entry requirements.

The course structure comprises 4 core subjects across two trimesters.

Level 600: 4 core subjects

Australian and New Zealand students may wish to accelerate their studies course and complete this course in one trimester.

Upon completion of this course, graduates will be able to:

• Apply key management concepts and skills to business operations
• Critique a range of contemporary social, economic, political and cultural factors facing tourism and hospitality organisations in the new economy
• Communicate effectively with a diverse range of stakeholders
• Apply the critical elements that are involved in the successful implementation of marketing in tourism and hospitality contexts