Pricing And Distribution
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Master of Management
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Keegan Du Preez
Bachelor of Business Management (Accounting)
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Michaela Mayes
Bachelor of Business (Marketing)
"ICMS' Work Integrated Learning gave me the ability to gain real life experience before I even graduated".
Alana Williams
Bachelor of Business (Accounting)
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Juliette Wilson
Bachelor of Business (Marketing)
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Calum McKnight
Bachelor of Business (Marketing)
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Ewan Metcalfe
Bachelor of Business (Sports Management)
"Through being at this college and the geographical location, it always reminded me to stay grounded, keep working hard to further improve my life and stay happy".
This subject is available under ICMS undergraduate degrees, please click the button below to find an undergraduate course for you.
Subject Code:
MKT202A
Subject Aim:
The subject introduces students to popular distribution channels (B2B, B2C, direct and indirect distributions) in marketing and how firms use these types of distribution systems to sell their products with a focus on transportation and logistical considerations. In addition, students are introduced to pricing and non-pricing strategies aimed at generating revenues through the development of profitable value-oriented tactics. Students engage in an independent and collaborative work process to investigate efficient distribution systems/channels for the purpose of boosting sales.
Learning Outcomes:
a) Examine pricing theories and frameworks.
b) Illustrate the importance of distribution channels, as a strategic element of marketing.
c) Compare appropriate distribution strategies for different types of products and services.
d) Analyse pricing strategy of an existing business.
Student Assessment:
| No | Type | Weighting | Learning Outcomes |
| 1 | Case Study | 25% | a, d |
| 2 | Presentation (G)* | 35% | b, c |
| 3 | Report | 40% | a, b, c, d |
(G)* = Group Assessment