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Testimonials
Aleksandra Shcherbakova
Master of Management
“I have met some truly impressive talents and kind personalities among our lecturers."
Angelica Balajadia
Master of Management
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Wiranpatchara (Sandy) Wongchanapai
Master of International Business
"Whilst studying at ICMS, I was able to have a strong work/study life balance".
Cameron Colvin
Bachelor of Business (Marketing)
"My work experience boosted my confidence and allowed me to apply theoretical knowledge in practical settings."
Taylor McLeod
Bachelor of Business (Sports Management)
“The small, intimate environment in my lectures makes me feel like I am being heard and that I am getting the most out of my studies."
Julie Williams
Bachelor of Business (Fashion and Global Brand Management)
"I chose ICMS because they have provided me with the opportunity to kickstart my career through their many industry partners".
Keegan Du Preez
Bachelor of Business Management (Accounting)
"ICMS is realistic. They understand the realistic expectations of various markets. It’s not just textbook knowledge, especially compared to every other competitor".
Michaela Mayes
Bachelor of Business (Marketing)
"ICMS' Work Integrated Learning gave me the ability to gain real life experience before I even graduated".
Alana Williams
Bachelor of Business (Accounting)
“I worked full time whilst studying, with ICMS allowing for such a great work to study ratio and balance, where I was flexibly allowed to do both.”
Juliette Wilson
Bachelor of Business (Marketing)
"I think the biggest thing is that you get a personalised experience, and you’ll be treated like a person, not a number".
Calum McKnight
Bachelor of Business (Marketing)
“Very quickly, ICMS gave me a circle of friends who are pretty driven – but who also like to have fun – and when I see where they are now it’s pretty exciting and it drives me further.”
Ewan Metcalfe
Bachelor of Business (Sports Management)
"Through being at this college and the geographical location, it always reminded me to stay grounded, keep working hard to further improve my life and stay happy".
This subject is available under ICMS undergraduate degrees, please click the button below to find an undergraduate course for you.
Subject Code:
BUS302A
Subject Aim:
The power social media plays in many of our lives in undeniable. Many individuals and organisations have been able to successfully connect with their audience and followers, in order to build a strong and engaged client base. Behind every successful influencer lies an ability to create content that both connects with their audiences, but also is Search Engine Optimisation (SEO) friendly.
This hands-on subject aims to support students in developing content development skills. By analysing the social media presence of key influencers, famous bloggers, media, industry opinion leaders, students will create a content strategy for their chosen social media platforms, which they will test and analyse throughout the semester.
Learning Outcomes:
- a) Explain the importance content marketing plays in today’s marketing environment
- b) Develop a multi-channel content and copywriting strategy to engage diverse stakeholders in the digital sphere
- c) Create social media content taking into consideration a variety of target audiences
- d) Evaluate the impact of content marketing strategies on social media goals
- e) Recommend content marketing resources and technologies that support business/personal content marketing goals
Student Assessment:
| No | Type | Weighting | Learning Outcomes |
| 1 | Report | 25% | a, b, e |
| 2 | Journal Part I | 20% | a, c, d |
| 3 | Journal Part II | 20% | a, c, d |
| 4 | Growth Strategy | 35% | a, b, d, e |