Fashion Business Degree: Top Benefits

A fashion business degree is so much more than just a credential. It’s your chance to mix creativity with important business skills. This will help you succeed in the fast-paced fashion world.

A fashion business degree is different from traditional fashion design degrees. It combines the creative side of fashion with business strategies.

It gives you a complete education in marketing, management, finance, retail, and more. This prepares you for different jobs in the fashion industry.

QUICK LINKS

• Why Choose a Fashion Business Degree?
• Competitive Edge Through Real-World Experience
• Career Prospects and Earnings
• Build your Perfect Fashion Business Degree
• Start Your Journey With ICMS

Why Choose a Fashion Business Degree?

Blending Creativity with Business Skills

A fashion business degree lets you merge your creative flair with practical business acumen.

Imagine creating a beautiful marketing campaign for a luxury brand. Or think about managing a product line that combines style and strategy.

The ability to combine these skills makes your work not only enjoyable but also impactful in driving results.

Diverse Career Opportunities

A fashion business degree opens a world of possibilities.

Graduates can pursue roles in fashion marketing, retail management, buying, merchandising, brand management, or even entrepreneurship.

The ICMS Bachelor of Business (Fashion and Global Brand Management) helps you succeed in the fashion industry. It covers luxury fashion, fast fashion, and sustainability.

If you want to manage a global brand or run your own business, this degree can help. It lets you customise your education to fit your goals.

For an in-depth guide to a global brand management degree, click here.

See how studying a fashion business degree at ICMS helped Tahlia gain confidence and make important industry connections.

@icmscampus Tahlia dreamed of working in luxury fashion. ICMS gave her the hands-on experience and connections to make it happen. It starts with you! #ItStartsWithYouICMS ♬ original sound – ICMS

Competitive Edge Through Real-World Experience

At ICMS, you will learn in the classroom and gain valuable hands-on experience through the Work Integrated Learning (WIL) program.

The ICMS team will help you get internships or work placements with the college’s industry partners. This way, you can use your skills in real jobs.

WIL helps you build a stand-out résumé and prepares you to excel in a fast-moving industry.

To learn about 5 key skills you’ll get from a bachelor of fashion management, click here.

Watch ICMS Fashion students Ava Negri, Tayla Rose, and Jami Prowse as they share their internship experiences at Halation Agency, Splice Boutique, and Strandbags while studying.

Career Prospects and Earnings

A fashion business degree offers a wealth of career opportunities. At ICMS, you’ll be prepared for roles with excellent earning potential and room for growth.

• Fashion Marketing Manager

Create bold marketing strategies that define a brand. Starting salaries for this role are around $80,000, with opportunities to advance to senior positions like Director of Marketing.

• Retail Store Manager

Oversee fashion retail spaces and lead teams to hit sales targets while creating a great shopping environment. Salaries average $50,000 annually, with bonuses often available for high performance.

• Fashion Buyer

Spot the trends, pick the right pieces, and shape the inventory of fashion retailers. This exciting role starts at around $60,000 annually and can grow with experience in larger organisations.

• Entrepreneur

Dream big and start your own fashion label! With the skills learned at ICMS, your earning potential is unlimited. Your success will depend on your hard work and new ideas.

To read more about career paths with a fashion management degree, click here.

Build your Perfect Fashion Business Degree

The ICMS program is a fashion business degree that is made up of six specialist subjects and six electives.

This personalised approach means no two degree paths are the same—because your ambitions deserve a unique plan.

Here are some of the standout subjects you can include in your program to shape your expertise:

• Introduction to the Fashion and Retail Industry (FBM101A)

Explore the ins and outs of the global fashion industry, giving you a strong foundation.

• Styling and Creative Direction (FBM102A)

Unleash your creative potential by learning styling techniques and creating compelling visual narratives.

• Brand Management and Product Innovation (FBM201A)

Learn how to manage brand identities and develop innovative products that captivate consumers.

To read how a brand management program can help you master the art of branding in fashion, click here.

• Fashion Planning and Buying (FBM202A)

Discover the art of planning, forecasting, and selecting the right product mix for retail success.

• Retail Strategy and Operations (FBM301A)

Explore in depth retail management, focusing on customer experience and operational efficiency.

• Visual Merchandising and Design (FBM302A)

Learn how to craft eye-catching displays and designs that drive sales and define brand identity.

With many options available, you will graduate with a fashion business degree that fits your future goals.

Start Your Journey With ICMS

A fashion business degree can transform your passion for fashion into a thriving career.

With the ICMS Bachelor of Business (Fashion and Global Brand Management), you’ll graduate ready to make an impact in the industry.

Whether your goal is to manage a global brand, lead a dynamic retail team, or launch your own fashion venture, this degree is your pathway to success.